![]() ![]() Many credit the move away from artificial colors to the petition launched by blogger Vani Hari, better known as Food Babe. ![]() One month later, the company announced it was removing artificial coloring from its cartoon character–shaped macaroni and cheese products aimed at children. Kraft has been working to reduce the amount of additives in its food products since it announced in October 2013 that it was removing artificial preservatives from its American and White American Kraft Singles cheese slices. 6 will be replaced by all-natural annatto and paprika. The inspiration for that color will soon be changing in a big way: Kraft recently announced that it would remove all artificial dyes and preservatives from its signature Macaroni & Cheese, effective January 2016.
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